From frame factory to your framer.
It all started in Wondelgem
Justframeit grew out of Rodegros, a frame factory in Wondelgem near Ghent. For years, we made frames there for other framers: they brought in their customers' work, and we cut, joined and finished it. A pure B2B story, with a solid machine park and skilled craftspeople who handled every single frame.
What we learned there is still part of everything we make today. A frame has to be perfectly square, the corners tight, the glass spotless and the finish uncompromising. Otherwise it comes back.
A new owner, the same hands
In 2018, Henri took over the company. The know-how and the machines were there, but the market was changing faster than the business. Framers were closing their doors one by one, and people who wanted a frame were now looking for it online. We had a workshop that could make it perfectly, but nobody knew who we were.
The choice was clear: no longer just supplying framers, but becoming the framer for everyone who wants to hang something precious on the wall.
The webshop: everything made to measure, no detours
And so Justframeit.be was born. We built a visual configurator that lets you design your custom frame and see straight away what it costs. No waiting for a quote, no surprises afterwards. Transparent prices, anything is possible, and the quality of a professional workshop without paying through the nose.
Behind the webshop, nothing changed: every frame is still made in our workshop in Ghent, by the same people who used to work for the framers. Only the customer changed. Now you order directly.
‘The same hands, the same quality. Only the customer changed.’
Expanding to Antwerp
Some things you'd rather not order from behind a screen alone. A work of art, a wedding dress, your child's drawing: you want to show it, lay samples side by side and get advice from someone who does this every day. That was always possible in our workshop in Wondelgem. But for anyone who doesn't live near Ghent, it was a big step.
That's why we opened a second shop, on Leopoldstraat in Antwerp. Drop by, we'll work out together what suits best, and we'll deliver the finished frame to your home free of charge. Ghent, Antwerp or Cruquius (NL), online or in store: it's the same workshop, the same quality and the same prices.
Into the Benelux with Verno
In 2026, we crossed the border. We took over Verno, a Dutch frame maker with loyal customers in the Netherlands and Germany and a shop near Amsterdam. This gives us three locations where you can drop by with your work: Wondelgem, Antwerp and Amsterdam.
What started as a frame factory for framers in Wondelgem has grown into a framing group that gives hundreds of memories a place every day, right across the Benelux.
Our mission
Photos and art are made to be seen. Yet today, the most beautiful images end up on a hard drive or in the cloud: neatly stored, rarely viewed. We want to turn that around. Our mission is to make it easy to have what you treasure professionally framed, so it gets a visible place in your home. Craftsmanship from our own workshop, combined with a smooth online ordering experience and fair prices.
Our vision
We believe the framer of tomorrow must be able to do two things at once: preserve the craft of the past and offer the convenience of today. That's why we invest in our workshop and in our technology. We want to become the benchmark in the Benelux for custom frames: for those who quickly order a frame online, for those seeking advice on a special piece in our shop, and for artists and galleries looking for a partner who does their work justice.
Justframeit is more than a framing service. It's the way to relive your most beautiful memories every day.
